About this project

The Structure 25 running shoe helps you to be more stable with a new support system built in so your feet aren't wobbling or rolling around when you are on the move. For the creative, Builders Club looked at fun, lighthearted visuals to reflect the Structure 25 features while also informing and educating the viewer on the benefits of the shoe. This project consisted of producing the main campaign film plus stills, toolkits and product animations to be used across Nike's website and online channels.